Donor: Open Society Foundation in Albania / Soros
Implementation period: May 5, 2013 - Sept 13, 2013
Value: $16,000

The "Media Monitoring of General Elections 2013" study aimed to design and implement a comprehensive media monitoring project tailored to the Albanian organization’s capacity and the prevailing political environment and to train the Albanian non-governmental organization in media monitoring to establish an indigenous media monitoring capacity in Albania.

Main Objectives consisted in: a) training an Albanian non-governmental organization in media monitoring to establish an indigenous media monitoring capacity in Albania; b) documenting potential manipulation of the public opinion through the media by political parties and creation of a platform for discussion on such propaganda (short term objective); c) promoting democratic reforms and to inform the public about shortcomings in the area of TV broadcasting and print media, by conducting professional monitoring and thus lobbying for democratic reforms, structural changes and more pluralistic and balanced media coverage of politics (long term objective), d) supporting the transfer of media monitoring skills, experiences, and program models on an East-to-East basis;

It consisted in monitoring of 16 media outlets (broadcasted and printed media) for one month.

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